Insights

We often hear the terms “strategy” and “tactics” being bandied about in the business world. But how many of us truly know the difference between the two?

This article is based on an interview with Tony Ulwick, founder and CEO of Strategyn and the creator of Outcome-Driven Innovation, in which he explains what Outcome-Driven Innovation is and how it works. You can listen to the interview on A Faster Horse Podcast.

Budgets are being cut. Employees let go. Is it really time to talk about that “innovation” buzzword again? While it may be easy to say “can you really afford not to?” in regards to innovation, the honest answer may be that it depends.

B2B marketing is an ever-changing world. Corporations must keep up with the constant flux of industry demands, consumer behavior, and competitive trends. One of the best ways to accomplish sustained, organic growth in B2B is by strengthening your company’s approach to both customer discovery and market validation

There are numerous examples on Innovation in times of crisis with industry playing a major role. With Covid-19, universities have also turned up the Innovation Machine.