Situation: The World Health Organization reports that infectious diseases are the world’s biggest killer of children and young adults. Infectious diseases reportedly cause 63% of all childhood deaths in non-industrialized countries and are responsible for more than 17 million deaths worldwide each year, most of which are associated with bacterial infections. The detection and diagnosis of infectious disease is a time intensive process, requiring up to several days to culture and analyze blood samples in order to positively identify the responsible pathogens, during which time the patient is often managed suboptimally using broad spectrum antibiotics. Our client wanted to understand if a novel Flow Cytometer could be applied to solve this problem.
Action: The SearchLite conducted several industry experts interviews as well as secondary research to ascertain the market potential and advise on the best path to market strategy. The SearchLite investigated other potential industrial applications for this novel technology
Phase I of the project consisted of identifying all the potential market applications for this technology.
Phase II of the project consisted of Validation of the identified Target Market. The Current State of the Art Analysis and Current State of Industry Analysis were performed for forecasting the market adoption scenarios.
Results: Based on these comprehensive evaluations, the SearchLite proposed the best market opportunities for the client in each of the identified target segments and also advised the client on the critical aspects that affected adoption of the technology. The SearchLite provided recommendations for market opportunities that had potential for early adoption and would generate early revenue for the client.
