Who Are We?

The SearchLite is a Customer Discovery and Validation Service which accelerates the front-end customer development process. We guide inventors, entrepreneurs, investors and growth companies through the early phase of their commercialization journey by identifying which markets to target in order to ensure the ultimate success of their innovation or startup. Our clients include Fortune 500 companies, research universities, startups and investors.

 

the company

The Company >>

The SearchLite Team

The Team >>

Industry Expertise

Industry Expertise >>

Contact

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The SearchLite

The SearchLite was founded in 2013 with the goal of helping inventors and entrepreneurs commercialize their inventions and startup solutions.  The SearchLite focuses on Customer Discovery and we therefore spent our first six months eating our own dog food!  We conducted over 100 Customer Discovery Interviews with Inventors, Entrepreneurs, University Tech Transfer Offices, Business Accelerators, Angel & VC Investors, Second Stage Companies and Corporate Growth Leaders.  The result was the generation of a business model and value proposition that helps our clients understand who cares about their solution and why.

The SearchLite conducts Market Discovery Challenges.  The Market Discovery Challenge is a five week iterative deepening engagement which integrates key findings from subject matter expert phone interviews, secondary research and on-line engagement.  A key differentiator of the Market Discovery Challenge is our Innovators-in-Residence Community. The Market Discovery Challenge concludes with guidance for the client regarding their best-fit market opportunities and a customer acquisition roadmap to accelerate the time to market.

Our business has continues to grow across multiple customer segments and we now have subject matter expertise ranging from life science and advanced materials to energy, transportation and factory automation.  Our customer base now reaches to China and our community of Innovators-in-Residence reaches around the world to Europe and Asia.

We want to thank all of our clients and strategic partners for helping us achieve the success to this point and look forward to continuing our mission of helping inventors, startups and others to take their best first step!


The SearchLite Team

Management

Scott Phillips
CEO & Founder

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Greg Sadler
Director of Research

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Mujun (MJ) Zhang
Instructional Designer, Learning Community Manager

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Ping Guo

Chemistry/Materials Science
University of Michigan

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Yewei Xing, Ph.D.
Project Manager

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Prianca Bhaduri, Ph.D.
Project Manager, Sales Representative

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Qi Zhang, Ph.D.
Project Manager, Sales Representative

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