In largely failed efforts to de-risk the innovation and product development process, teams learned the wrong lesson. They are under tremendous pressure to make incremental changes to their existing product line instead of creating novel solutions.
Case studies
Bryce: One of the exciting things about Tech Transfer is how fast things are changing. So, we are seeing several trends. One is a significant increase in the quality and quantity of startups. There are several reasons behind this. One is that existing industry is doing less early stage R&D so more times than not a promising technology will be too early-stage for incumbents.
