We often hear the terms “strategy” and “tactics” being bandied about in the business world. But how
many of us truly know the difference between the two?
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This article is based on an interview with Tony Ulwick, founder and CEO of Strategyn and the creator of Outcome-Driven Innovation, in which he explains what Outcome-Driven Innovation is and how it works. You can listen to the interview on A Faster Horse Podcast.
Budgets are being cut. Employees let go. Is it really time to talk about that “innovation” buzzword again?
While it may be easy to say “can you really afford not to?” in regards to innovation, the honest answer may be that it depends.
B2B marketing is an ever-changing world. Corporations must keep up with the constant flux of industry demands, consumer behavior, and competitive trends. One of the best ways to accomplish sustained, organic growth in B2B is by strengthening your company’s approach to both customer discovery and market validation
There are numerous examples on Innovation in times of crisis with industry playing a major role. With Covid-19, universities have also turned up the Innovation Machine.
These days, almost everybody knows what an entrepreneur is: A person, usually an innovator, "who creates a new business, bearing most of the risks and enjoying most of the rewards." Many of us have not, however, heard of what Richard Branson has called the "entrepreneur's little brother": the intrapreneur.
When we have an idea for a new product or business, we get excited, and often the first thing we want to do is to get started building it. But unless we lay the groundwork properly, we might eventually find that all our efforts have been misdirected.
In largely failed efforts to de-risk the innovation and product development process, teams learned the wrong lesson. They are under tremendous pressure to make incremental changes to their existing product line instead of creating novel solutions.
Bryce: One of the exciting things about Tech Transfer is how fast things are changing. So, we are seeing several trends. One is a significant increase in the quality and quantity of startups. There are several reasons behind this. One is that existing industry is doing less early stage R&D so more times than not a promising technology will be too early-stage for incumbents.
We’re mourning the recent death of Clay Christensen, the Harvard business school professor who in 2005 introduced his "Jobs to be Done" (JTBD) theory, which is all about understanding what your customers really want. Thanks to that theory, Christensen has influenced the way that we do what we do at The SearchLite arguably more than any other single person.