Budgets are being cut. Employees let go. Is it really time to talk about that “innovation” buzzword again?
While it may be easy to say “can you really afford not to?” in regards to innovation, the honest answer may be that it depends.
2020 July
B2B marketing is an ever-changing world. Corporations must keep up with the constant flux of industry demands, consumer behavior, and competitive trends. One of the best ways to accomplish sustained, organic growth in B2B is by strengthening your company’s approach to both customer discovery and market validation