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Customer Discovery Scoreboard: Survey 0; FieldTrip 1

sThere are many tools that can be used within the realm of Customer Discovery Research for early-phase startups, including interviews, phone engagements, surveys, field trips, etc..   It is beneficial to have all of these tools in your Customer Discovery Toolkit and know when to use which tool based upon the circumstances. Our experience with Giggso is a perfect example of how a variation of tools may be more effective than using just one approach.

Giggso has become one of the most well-known projects in the history of The SearchLite.  For the past 3 months, we have been talking about this project in all of our weekly project update meetings, and when we weren’t talking about it, we were thinking about it. Giggso is one of the longest and toughest Market Discovery Challenges yet it happened to be my first project!

If you define success as the ratio of outcome over goal, I can’t say Giggso is a successful project. However, from an experience gaining perspective, people grow faster in the process of tackling tough problems rather than being handed easy solutions. I grew tremendously because of Giggso.

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