The SearchLite is helping our client identify challenges and opportunities associated with the New Product Development Process. NPD is the transformation of a market opportunity into a product available for sale. A good understanding of customer needs and wants, the competitive environment and the nature of the market represent the top required factors for the success of a new product. Cost, time and quality are the main variables that drive the customer needs. Aimed at these three variables, companies develop continuous practices and strategies to better satisfy the customer requirements and increase their market share by a regular development of new products. There are many uncertainties and challenges throughout the process which companies must face.
The SearchLite is helping our client discover whether or not their software solution and help harness the use of best practices and the eliminate barriers to communication, two of the main concerns for the management of NPD process.