December 2015

NIH BEST Career Panel Discussion at MSU

bestThe SearchLite recently hosted a NIH BEST career panel discussion at Michigan State University.   The panel discussion about career transition was held at the offices of MSU Technologies on Thursday, December 17th.  The panel featured three speakers and focused on career opportunities in Life Sciences for PhD Candidates and Post Docs.  Students from the MSU BEST Program and Wayne State University BEST Program participated in the career panel.  BEST stands for Broadening Experiences in Scientific Training.  The National Institute of Health (NIH) has selected and funded 17 research sites in the US to participate in the BEST Program.

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How to Ask Valuable Customer Questions

How to Ask Valuable Customer Questions

interview pic customer

Did you know much of what The SearchLite does is based off of Alex Osterwalder and Steve Blanks foundational models for lean startups? We follow their lead because quite simply it works! As our main goal is to help inventors and entrepreneurs commercialize their inventions and startup solutions we focus on Customer Discovery and Market Validation. Since customer discovery is the very first step, developing useful customer interview questions is one of the first things we must think about and learn how to do effectively. In a blog titled “A Quick Guide To Asking Good Customer Questions,” published by Kavi Guppta for Strategyzer, Guppta presents 8 fundamental rules to keep in mind while conducting customer interviews including:

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Customer Validation before Marketing Investment

Customer Validation before Marketing Investment

By: Scott Phillips

 

Steve Blank’s Customer Development Framework offers a valuable perspective on the importance of Customer Validation prior to investments in sales and marketing. In contrast to this perspective, history has shown that many early stage organizations leap to Customer Creation (e.g., marketing automation), before they have truly validated their customer.   When a marketing team or agency does not have sufficiently granular insights into the buyer, throwing money at marketing and sales can be a waste.

 
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November, 2015 Newsletter

 

 

 

 

 

 
 
 

The SearchLite

The Community Monthly Newsletter, Nov. ’15

 

Did you know that November 2 is the only date on which two US presidents were born: Warren Harding and James Polk? Just a little bit of history fun to share at the dinner table. Another topic of discussion you can share is all of the news we have to share with you for the month of November! 

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