April 2015

Building a Customer-Centric Mindset

Customer-centricity is a mindset first and a set of processes and tools later. As customer-driven organisations increasingly establish themselves in the global business marketplace, the concept of customer-centricity needs to evolve and develop.

Source: knowledge.insead.edu

What is customer-centricity? Find out what it means for your business to first think like your customers! 

6 Tips For Positive Brand Building

Learning to focus on your company’s positives while still emphasizing your point of difference takes practice

Source: www.inc.com

How do you highlight the strengths of your business without turning people away? Here are a few tips for brand building! 

TSL Community Newsletter April ’15 Edition

buy modafinil from europe The  SearchLite

see The Community Monthly Newsletter

Ah..finally Spring is here and the sun is out. Along with this wonderful weather (knock on wood) uplifting everyone’s mood TSL has exciting news to share with our community about projects we are working on, projects we anticipate working on, upcoming company events, and a feature on one of our exceptional IIRs.

Interested in who’s already a part of the IIR Community? Check out ourmembers!

*Feel free to forward this newsletter to anyone that might be interested!

As always please feel free to come to me with any questions or concerns you may have (cjsong@umich.edu).

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MSU’s Annual Engineering Graduate Research Symposium

IMG_0376Michigan State University’s School of Engineering hosted its annual Engineering Graduate Research Symposium this past Thursday on April 9th and it was a great success!   Scott Phillips TSL’s CEO and Founder of The SearchLite participated as a poster judge in the event and had the opportunity of seeing many amazing project presentations.


22b3bf7Katy Luchini Colbry, Ph.D., Director for Graduate Initiatives, College of Engineering at Michigan State University was responsible for coordination of the event and did a fantastic job of organizing a wonderful lineup of events which also included an opportunity for students to interact with representatives from industry.  The SearchLite had the opportunity to speak with several students about the Innovators-in-Residence Program.


IMG_0384More than 300 graduate students were featured in the event coming from a vast array of different engineering backgrounds including mechanical, civil, biosystems, computer science, electrical, environmental, materials science, and chemical. Departmental nominees for the Fitch Beach Award for Outstanding Graduate Student Research presented their projects before a panel of judges. And awards were based on a review of the student’s academic and professional records and on the oral presentation given on their research. Awardees were honored with a stipend, certificate, and medal that will be worn at graduation.

IMG_0385First place winner was Nariman Mansouri for his presentation on Design Considerations and Estimate On-Vehicle Performance for a Compression Couple-Based Thermoelectric Generator.




Second place winner was Uchechi Okeke for her presentation on Tensile, Creep, and Fatige Analysis of Friction Stir Weldeded Al 2139-T8 Alloy.


Speakers included Dr. Karen L. Klomparens, the Dean of the Graduate School and Associate Provost for Graduate Education at Michigan State University, and Dr. Brian M. Kent, an internationally recognized expert in radar technology and 1980 grad of MSU engineering.

MGCC’s First Annual Case Competition

Congratulations to some of our very own SearchLite Innovators-in-Residence Sung-Hei Yau Sung-Hei Yau “Sunny” and Margarita Sifuentes along with  Yashar Ganjeh and Ha Nguyen for successfully coordinating The Michigan Graduate Consulting Club’s first annual Case Competition hosted by MGCC this past Friday (April 3rd 2015)!


The SearchLite was honored to not only sponsor the event, but also participate in the judging and networking. And we’re already looking forward to next year.


A total of 65 graduate, professional students (PhD, MD, JD, MBA) and postdoctoral fellows from all over the Midwest region participated in the event. We were excited to meet participants from Northwestern University, University of Michigan, University of Chicago, University of Wisconsin-Madison, University of Illinois- Chicago, University of Iowa, Ross School of Business, University of Michigan Law School and Illinois Institute of Technology.


Participating teams had the option of competing in one of two categories: the case composition or the case presentation. The intent of the annual event is to help those transitioning from academia to the professional world by presenting the teams with a real-world business problem that they must develop a solution to.


Along with the experience, participants had the opportunity to win $1000 for first place in the written case competition and $500 for the normal case competition. This year’s winners included:

Case Presentation:
1st Place
Rosemarie Figueroa, Wenjun Huang, Chang Yup Seo, Amy Wu

Runner up
Team Alchemy
Abigail Garrity, Zachary Abbott, Kanika Agrawal, Yusuf Salloum

Case Composition:
1st Place
Haolu Feng and Nephi Johnson

2nd Place
Huan Tan

3rd Place
Sriram Vaidyanathan, Jason Wang, Michael Taborn

Michigan Graduate Consulting Club (MGCC) supports University of Michigan graduate students and post docs interested in pursuing the management consulting industry as a career. They host different events including weekly case practice meetings, company info sessions, and annual case competitions. Resources and personal development services necessary for success in consulting interviews are also provided.


Other sponsors of the event included Boston Consulting and Roland Burger Consultants.  Scott Phillips, CEO and Founder of The SearchLite participated on the final judges panel.


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