This video introduced the idea of customer development and lean startups. An idea and a product aren’t enough, if you want to end up with a successful product: you also have to build a customer base, so that you can sell the product or service.
Nice overview of application of the scientific method to the Customer Development Process for startups.
Developing a clear and compelling value proposition in many ways is the most important part of the market opportunity assessment process. After all, how can you sell a product or service if you can’t articulate its value?
A look at the most recent IBV study’s second key stage within the analytics lifecycle: Analyze.
The SearchLite recently conducted a Market Discovery Challenge within the advanced animal wound care market. This is a $100 million market in the US when considering equine and companion animals alone. There are some very interesting trends driving the recent growth of this market.
: Value Proposition Design: How to Create Products and Services Customers Want (Strategyzer).
Deal of the day : Check Offer Price