It’s been said that the default state of a startup is failure. Before you even try to get your product, service, or technology off the ground, the cards are stacked against you. Why is that? Are 90% of startups truly unviable?
No — but 100% of startups have limited resources. And how you use those resources during early stage development dictates your eventual success.
Traditionally, most startups address technical risks and solutions first. That’s a quick recipe for running out of gas (read: money) before you even know where you’re going.
Evidence shows that taking initial steps to address market risk and business model development early on can be highly predictive of future success.
It’s those very first steps that matter most. They point you in the right direction, enable you to make the best use of your resources over the long haul, and increase your chances for success.
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