The Michigan Graduate Consulting Club is holding their first annual Case Study Competition on April 3!

9 out of 10 startups fail. Will yours?

It’s been said that the default state of a startup is failure. Before you even try to get your product, service, or technology off the ground, the cards are stacked against you. Why is that? Are 90% of startups truly unviable?

No — but 100% of startups have limited resources. And how you use those resources during early stage development dictates your eventual success.

Traditionally, most startups address technical risks and solutions first. That’s a quick recipe for running out of gas (read: money) before you even know where you’re going.

Evidence shows that taking initial steps to address market risk and business model development early on can be highly predictive of future success.

It’s those very first steps that matter most. They point you in the right direction, enable you to make the best use of your resources over the long haul, and increase your chances for success.

If you’re a…
  • University inventor or technology transfer office seeking licensing partners
  • Startup or business accelerator advisor seeking funding support
  • Angel or VC investor seeking market intelligence for due diligence
  • Growth Company seeking revenue expansion into new markets or customer segments
The SearchLite can help.
View Our Capabilities & Solutions >>

Market Discovery Challenges





“ The SearchLite identified several customer segments that we had not considered.  In a couple of cases, they also drilled down to uncover insights relative to industry practices that are relevant to new product commercialization."

patrick hines
Dr. Patrick Hines
Founder – Functional Fluidics

"I was very impressed with the contacts provided by The SearchLite and their positions of influence within Value Analysis Teams as well as their insights on what type of product value is need to achieve commercialization.”

Gordon Maniere
Gordon Maniere
President – Advanced Amputee Solutions

“The SearchLite process generated helpful insights for the inventor and tech transfer team. We validated some assumptions and generated some new and relevant opportunities to investigate further.” -Gary Simon - Business Development Advisor, University of Delaware

Gary Simon
Gary Simon
Business Development Advisor – The University of Delaware

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